What is SEO / Search Engine Optimization?
What is SEO / Search Engine Optimization? SEO means "search engine optimization. This means increasing your site's visibility when people search for products or services related to your business on Google, Bing, and other search engines. The better your page visibility in search results, the more likely it is to attract your attention and attract potential and existing customers to your business. How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, go from site to site, collect information about those pages, and put them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Why is SEO important for marketing? SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial